3 NEW VIDEOS EVERY WEEK

Your straight-line path from

first build to first paid contract

BASED IN LA, CALIFORNIA

///Digital Designer

+ Framer Developer

I TURN BUILDS INTO

REVENUE.

More About Lance*

ABOUT LANCE

I build automation systems and AI workflows for founders, and I spend just as much time on the part most builders avoid: selling the thing. Offers, pricing, outreach, follow-up. I didn't come from sales — I learned it because the work doesn't matter if nobody buys it.

HOW I WORK

I don't pitch, I diagnose. Every system starts with the actual bottleneck in the business, not a feature list — because the fastest build in the world is worthless if it solves the wrong problem. Then I price on the outcome it produces, not the hours it took.

NOT JUST A THEORY

These aren't projections. Every figure below came from live client work. No case studies stitched together to look bigger. Just what the systems actually produced when real money was on the line.

Explore More*

//IN A MONTH

$83K

closed in one month

SCRIPT & MOODBOARD

//ONE CLIENT

$194K

one client in five months

MOTION DESIGN

//ONE BUILD

$73K

single software build

PRODUCT MARKETING

What I

Build

I build and sell custom software automations and AI integrations and make businesses money. Then show you exactly how I did it.

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//1

AI AUTOMATION

//2

CUSTOM SOFTWARE

//3

AI INTEGRATION

//4

SALES SYSTEMS

One makes you useful. The other makes you paid. Most builders stop after the first.

LEARN TO BUILD.

LEARN TO SELL.

STOP GUESSING.

.wo—nder

In my own words

///HOVER_LANCE

FOR BUILDERS

I build automation systems for founders. I also spend most of my week doing the part builders avoid — writing the offer, sending the message, taking the call, asking for the referral. Nobody teaches that half. You learn it by losing deals you should have won, which is expensive and slow. I'd rather you skip that part.

FOR AGENCIES

As a web designer, you get to blend art and technology to create "digital experiences" that inform, entertain, and inspire. Every day is different - one day you may be sketching site layouts on paper, the next you're coding up responsive page templates. Web design keeps you on your toes!

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WHAT I'M USING CURRENTLY

Everything I'm actually building and selling with. This is my current stack.

[1]

/automation

n8n

The backbone of the systems I build

[2]

/data

Apollo

where every lead list starts

[3]

/CRM

Pipedrive

where every deal and follow-up lives

[4]

/outbound

Instantly

cold email infrastructure

Frequently

Asked Questions

What industries do you specialize in?

What services do you offer as a designer?

Can you provide examples of your previous work?

How do you approach branding projects?

Can you walk me through your design process?

What software and tools do you use for your designs?

Learn to sell

what you build

Get the kit

Three videos

a week.

free

no call

The First Client Roadmap is the entire path from finding your stack to getting your first paid client.

Build Track and Sell Track, both running from day one.

Free, and it's the same system behind my own client work.

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